You've been running the same diagnostic on discovery calls for years. You already have the framework. You just don't want to build the tech.
Choose your playbook type. Bring your methodology. We'll build and brand it for your business — delivered in under 2 weeks.
Not a chatbot. Not a quiz funnel.
Not another thing you have to copy-paste to deliver.
This is a personalized, branded deliverable,
generated automatically, on demand.
You're already using AI in your business. You've got prompts you reuse on loop. You've figured out how to get ChatGPT or Claude to produce something halfway decent.
But here's what that looks like day-to-day:
It's faster than doing it from scratch. But you're still the bottleneck. You're still the one doing the work every single time. You're still trading your hours for a deliverable.
Everyone's teaching chatbots. AI assistants. "Ask me anything" tools that sit on a website and hope someone types in.
That's not what your clients want. Your clients want a real thing they can hold onto. A polished strategy document. A personalized playbook. Something that feels like it was made for them — because it was.
An AI-Powered Playbook is what happens when you stop trying to make a bot do your work, and start building a system that delivers your actual deliverable — at scale, automatically, without you in the loop.
You're the bottleneck. Every customer deliverable goes through your hands — rewriting, reformatting, re-sending. Your methodology only scales as far as your time does.
Your signature process is turned into a tool your business can run without you. Your customers get personalized, branded deliverables on demand — no copy-pasting, no rewrites, no bottleneck.
Your customer fills out a short intake form. Within minutes, a beautifully designed, personalized playbook lands in their inbox — on your brand, in your voice, with your methodology embedded in every word of it.
A personalized roadmap for your next 90 days — built from your inputs, your goals, and your zone of genius.
Your AI-Powered Playbook is designed to make you money — not sit in your lead magnet stack. Here are the three ways it tends to pay for itself fastest.
Sell it at $27–$97 as a paid Playbook anyone can buy. Run it evergreen for steady passive revenue, blast it as a flash promo when you want quick cash, or run ads to it — the price point and automated delivery make it a dream low-ticket ad offer.
Price it at $97–$297 as a self-serve tripwire that qualifies buyers for your higher-ticket offers. These aren't freebie-seekers — they're warm, committed leads who already said yes once. Follow up with a pitch that fits.
Bundle the Playbook with a 60-minute call at $297–$997. Clients get the personalized diagnostic up front, then use the call to go deeper — so every session is strategy, not intake. Your hourly rate effectively doubles.
When you build a chatbot around your expertise, you're essentially handing your methodology to every user who types in a question. They can ask, probe, keep typing, keep extracting.
By the end of a long enough conversation, your whole framework is sitting in their chat history — copy-paste-able, share-able, and theirs to keep.
The customer fills out a form. They get one thoughtful, structured deliverable based on their specific inputs. That's the whole interaction. No open-ended chat. No probing. No extraction.
Your methodology stays inside the Claude skill we build — not dumped into a chat window. Your customer gets real value. You keep your IP.
Real value for them. Real protection for you.
“It feels like my business is on the cutting edge of something — finally able to deliver the kind of personalized, actually-helpful resources my clients need, without being the bottleneck.”
Carly Clark Zimmer — Behavioral Coach for High-Performing Women
We send your onboarding link with everything you need for the project — welcome materials, timeline, and your personalized project tracker.
You'll see full examples of each playbook type and design style in detail. Choose the combination that fits your business, your audience, and how you want your offer to feel.
Your process, your approach, the thinking behind how you work. We translate it into the "brain" of your Playbook — a custom Claude skill built specifically for your business.
Within two weeks, you have a working AI-Powered Playbook ready to put behind a paid offer, use as a premium lead magnet, or bundle with a strategy call. We walk you through exactly how to run it.
Every AI-Powered Playbook Custom Buildout starts with a proven deliverable type — a structure we've built, tested, and refined. You choose the one that fits your business. Then we customize it with your methodology, your voice, and your brand.
A one-page personalized strategy overview. Your customer shares their situation, receives a clear strategic read on where they are and what to focus on next.
A structured review of something your customer already has — a website, a funnel, a launch, a brand. They submit, your framework analyzes, they get a personalized audit.
Multiple personalized ideas or recommendations generated from their inputs. Think: 9 offer ideas, 5 content angles, 7 launch concepts — all tailored to them.
A sequenced, phased plan based on their inputs. Priorities, milestones, what to focus on when — all mapped to where they actually are in their journey.
A personalized set of next steps, tasks, or criteria specific to their situation. Structured, actionable, and immediately useful the moment they receive it.
Once you've picked your playbook type, choose a design style as your starting point. We rebrand it with your colors, fonts, and visual identity — so the finished deliverable looks like it was custom-designed for your business.
A personalized playbook built around your business — diagnosing where you are and showing what’s next.
Open The Edition →Final design style previews are shared during onboarding. You'll see each one in detail before choosing.
Perfect for brand strategists · business coaches · course creators · agency owners · fitness & wellness coaches · financial advisors · career consultants · copywriters · designers · productivity experts
for a fully built AI-Powered offer.
Everything we build, you own. No ongoing fees, no licensing, no per-submission costs. You'll cover the ongoing cost of your own tools — Claude, Make, Fillout, Airtable, and cloud hosting — which together run around $2–$30/month.
Want something fully custom, extensive strategy, no templates? That's our Signature Strategy System, starting at $5,000.
Two weeks from signed contract and completed onboarding. We don't start the clock until we have everything we need from you — your framework, your branding, and your chosen playbook type and design style.
Because it's the reason we can charge $3,000 for a fully built AI-powered offer instead of $8,000+. We've already built, tested, and refined each playbook type and design style. You get the benefit of our best work, customized to your business — without paying for us to reinvent the wheel every time.
If you want fully custom, no-template work, that's our Signature Strategy System.
Very. We rebrand the design with your colors, fonts, and voice. We embed your methodology into the Claude skill. By the time it's done, no one looking at your Playbook would ever guess it started from a template — because the strategy, language, and design all reflect your business.
Nope. You bring the methodology, we build the tech. By the end, you'll know how it works — but you don't need to know how to build it. We walk you through everything at handoff.
That's what our optional strategy call add-on is for. If during onboarding it looks like your methodology still needs extracting, we'll flag it and loop in a 30-min call with me to extract it together ($500 add-on).
You do. Every skill, every asset, every line of the deliverable — yours. We don't retain rights to your content, your framework, or your deliverable.
Yes — either via our Monthly Care Plan ($300/mo), or by hiring us for an update. For small tweaks, most of our clients handle them in-house once they see how the system works.
No. A chatbot sits on your site waiting for people to type at it. An AI-Powered Playbook is a structured, deliverable-based experience: your customer fills out a form, they receive a polished, personalized document.
Very different user experience. Very different outcome.
Want something fully custom, extensive strategy, and no templates?
That's our Signature Strategy System, starting at $5,000.
You've already done the hard work — you know what you do, who it's for, and how it transforms their business. The next step is turning that into something that can deliver itself.
Fill out the short project brief below and I'll personally review your submission. Expect a response within 1 business day.